This werewolf commercial is my very favorite spot of the entire AT&T commercial series “It’s Not Complicated” starring Beck Bennett, where he interviews kids with unpredictable (and sometimes hilarious) results.
Beck’s incredulous, almost inaudible, reaction at the end? You can’t script something like that.
https://www.youtube.com/watch?v=VDL8V_Xu8us
Werewolf commercial production notes
How AT&T Got Kids to Make Some of the Year’s Best Ads
… look at ‘Werewolf’ [a spot in which a girl acts possessed]. There’s no way you could come up with anything that wonderful. That’s Diana going nuts in her own head.”
Nuts in her own head indeed. Improv at its finest.