EAT24: master of voice and tone

Man oh man. I am just in love with EAT24‘s voice and tone.

And if I could marry an entire writing team, I so freaking would.

This is just one sample of their weekly emails.

Hi! We’re trying something new this week. Instead of a coupon, how about we give you our favorite grilled cheese recipe? Ok here goes:

Step 1: Get bread, some cheese (a lot of cheese), and a bit of butter.
Step 2: Heat butter in a pan until melted.
Step 3: Place bread and cheese in pan.
Step 4: Remain calm, extinguish flames with 2 liters of Sierra Mist, throw away burnt sandwich and order a new one with our cheese loving app.

Just kidding about that “no coupon” thing. Here’s a code to save some cheddar* and avoid kitchen fires this weekend.
Coupon Code:
cheese24

Want another coupon? We got your back. All you have to do is tweet this and we’ll hook you up with a bonus code: “I’d rather use @EAT24 than the machine in the kitchen that beeps at me.”

You’re the frilly toothpick in our sandwich.

Love,
EAT24

*All this talk about grilled cheese got dairy all heated up, so it’s time for a rap battle between Cheddar and Havarti. Yo DJ, drop the beat! Move out the way Cheddar it’s time for Havarti/ Watch yourself cuz I’m gonna start this party. Calling me soft? Yes, because I spread on that bread/ Havarti belongs in the mouth, Cheddar, you better off dead. (Ooohhhhh) Alright, alright, Havarti that was pretty dope. Now let’s see what Cheddar brings to the table. Spin it! Step off Havarti, save your knife for the cheddar/ Apples, crackers, and snacks agree there’s no cheese better. When I’m around I make it rain; bring a tarp/ Watch yourself before I cut you, cuz I stay extra sharp. (Ooooooohhhhhhh!!!) Now let’s hear it for DJ Legal-EZ who has some rules for us: This $2 coupon expires on Sunday, April 12th at 11:59PM PDT (elaborate record scratching routine). You must be an EAT24 member to use our code, which can only be used once on orders of $10 or more when paying with Credit Card, Google Wallet or PayPal (reggae party horn). OK, that’s it. Go home, Fine Print. You’re cheese drunk.

Sassy. Fresh. Witty. Goofy. Affectionate.

And very, very prolific.

And when I tweeted my adoration at them, they responded. Like, in one minute.

I don’t even use their service. But I’m in love.

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